Polycom announced that almost all (96 per cent) business decision makers believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries. According to the “Global View: Business Video Conferencing Usage and Trends” survey of more than 1,200 business decision makers, conducted by Redshift Research and commissioned by Polycom, video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.
When asked to choose their preferred methods of communications today, respondents ranked video conferencing third (47 per cent) after e-mail (89 per cent) and voice/conference calls (64 per cent), and those same business leaders and managers expect video to be their most preferred collaboration tool in three years (52 per cent), followed by e-mail (51 per cent) and voice/conference calls (37 per cent). Respondents who use video conferencing today said the three biggest advantages are: better collaboration between globally dispersed colleagues (54 per cent), greater clarity of topics being discussed (45 per cent) and more efficient meetings (44 per cent)
Over three quarters of decision-maker respondents (76 per cent) are now using video conferencing at work with 56 per cent of video users taking part in video calls at least once a week. The survey found that in Brazil, India and Singapore that number jumps up significantly, as more than two-thirds of respondents in those countries use video conferencing at least once a week. The survey also revealed that 83 per cent of respondents, and almost 90 per cent of those in their 20s and 30s, use consumer video conferencing solutions at home today, and almost half of all respondents use video conferencing at home at least once a week.
The study also showed that laptops and desktops are the most popular devices for business video conferencing (75 per cent of respondents), followed by conference rooms (48 per cent) and mobile devices (42 per cent). As video conferencing continues to become more pervasive, in three years laptops and desktops are still expected to be the most preferred device (72 per cent), while mobile devices and conference room usage will increase to 55 and 51 per cent, respectively.
The survey found the top three most important criteria for an ideal video meeting are:
Respondents who use video conferencing said the most distracting things, which should be avoided during video meetings, are:
What one country finds distracting, another doesn’t mind
The Polycom survey shed light on different opinions between users of video collaboration in various countries, where one activity may be distracting in one country but accepted in another.
As access to video conferencing increases to virtually all employees with a mobile device or laptop, the survey found that video users in various business functions within organisations use video to defy distance in slightly differing ways:
All respondents, regardless of role, predominantly used video conferencing for inter-office meetings, followed by international inter-office meetings. Overwhelmingly, respondents said it is important to try and understand different country cultures when meeting using video conferencing (97 per cent) and 89 per cent of respondents called for etiquette rules to be established to help them better use video conferencing for business.
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